Fender has teamed up with British music duo Nova Twins to launch the new Player Plus Series, comprising new versions of the musical instrument manufacturer’s most iconic guitars and basses.
Fender will also make its debut on TikTok, offering 'exclusive content, product demos and educational content, tailor-made for both passionate musicians and aspiring artists', in collaboration with Nova Twins and other artists. Evan Jones, Fender CMO, commented 'Inspired by the continued emergence of new artists who are taking guitar into new spaces and putting their own stamp on musical traditions of the past, the Player Plus series is built for artists who want to transmit a bold aesthetic and are unapologetic in their approach to their craft'.